Friday 10 February 2017

Watch: Katy Perry's hamster-rific 'Chained to the Rhythm' lyric video


Katy Perry makes a statement with her new song, Chained to the Rhythm, which has a danceable beat and features Skip Marley, grandson of Bob Marley.


As a hand makes miniature food for a hamster in the lyric video directed by Aya Tanimura, Perry sings of rose-colored glasses and a crowd not yet woke to its surroundings.
"So comfortable, we're living in a bubble, bubble/So comfortable, we cannot see the trouble, trouble/Aren't you lonely?/Up there in utopia/Where nothing will ever be enough/Happily numb"
Throughout the UNICEF Goodwill Ambassador's video, we're shown footage of a hamster running tirelessly on a hamster wheel, a visualization of the popular idiom meaning to perform activities repetitiously without progress. Paired with Perry's lyrics, there's definitely a message to be absorbed.
Earlier this week, Perry hinted at new music on Twitter, sharing a video of a heel chained to a disco ball, and asking her followers, "Why are we all so chained..."
Thursday, Perry's collaborator on the track tweeted his gratitude to the Rise singer writing, "I want to big up @katyperry for the opportunity to help deliver the message."

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